Founded up north in Groningen in the early '90s, MAD introduced the use of games to achieve marketing- and communication goals in the Netherlands. Arthur van der Linden van Sprankhuizen, founder and CEO, 'evangalised' the use of gaming and fun for serious purposes; the first 'gamercials' were born. MAD multimedia shifted her focus after the transition into the new millenium to a broader scala of gamebased applications. Including games with educational and trainings purposes. Some examples of our milestones include viral hits like 'Missie Carglass' and 'Binenhof Battle', Mobile successes like 'Octopuzzle', the first ever gaming-platform tailor-made for healthcare training: 'Gamen in de Zorg' and the critically acclaimed Wii game for the blind and seeing: 'the Explorer and the mystery of the diamond scarab'. In 2012 MAD started a second office down south, near Amsterdam.
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